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TAG Heuer Connected Modular 45 with Intel Inside announced; prices start from $1,600

TAG Heuer in association with Intel has unveiled the next generation of their Connected smartwatches lineup. The Swiss watchmaker has announced TAG Heuer Connected Modular 45 which comes with Intel’s Atom Z34XX processor. The Connected Modular 45 will carry forward the legacy of TAG Heuer as a watch that is smart and oozes opulence.

Back in 2015, TAG Heuer launched its first Connected smartwatch that was touted to be the most expensive smartwatch powered by Android Wear. This time with Connected Modular 45, TAG Heuer has again partnered with Intel for its Atom processor and runs on Android Wear 2.0. The Swiss watch flaunts its 1.39-inch AMOLED display which is coated with 2.5 sapphire glass encased in a titanium case. The Intel Atom Z34XX processor is backed by 4GB of RAM.

TAG Heuer Connected Modular 45 is water resistant for up to 50 meters and will last for a day on single charge. On the connectivity front, this all metal watch comes with Wi-Fi, Bluetooth, GPS and NFC which essentially means that it can work as a standalone smartwatch.

As obvious from the name, the Connected Modular 45 allows users to change practically everything from bands to buckle and even the smart timepiece for a mechanical one. As such, users have more than 500 styles to choose from and upon buying, they can select from either the 11 standard variants or can order from an additional set of 45 custom made watches from TAG Heuer.

The TAG Heuer Connected Modular 45 runs on Android Wear 2.0 platform which itself has some pretty neat features that make the smartwatch cooler. With standalone apps for smartwatches, you no longer have to keep your smartphone tethered to the watch now. With Android Wear 2.0, users will also be able to choose from a number of watch faces. The Connected Modular 45 smartwatch also comes with a microphone that allows a user to communicate with the watch and take advantage of the Google Assistant. Additionally, the watch also comes pre-installed with TAG Heuer Companion app that allows users to control more features of the watch.

TAG Heuer Connected Modular 45 will come in Satin or Titanium Grade 5 encasing for a starting price of $1,600 and will be available worldwide starting March 14.